UK: Cott Beverage unveils new Emerge energy drink push

By | 13 June 2013

Cott is giving its Emerge brand a major push

Cott is giving its Emerge brand a major push

Cott Beverages has announced details of the "biggest-ever" marketing push for its energy drink brand Emerge. 

Under the tagline 'Sorts You Right Out', the campaign will include TV, film and experiential marketing elements, the UK subsidiary of Cott Corp said today (13 June). The highlight of the campaign, kicking off this month, will be a tie-up with the Warner Bros sci-fi monster movie Pacific Rim. 

Emerge will also appear as sponsor for Channel 4’s 4Music Network, which includes the likes of Kiss, Kerrang and Smash Hits.

Among the other activities, the brand will also continue to feature at the Ultimate Street Car festival as well as joining forces with the sports website Teamer to find the ‘Emerge Sports Team of the year’. 

Calli O’Brien, Emerge's brand manager, said she hopes the activity will help the brand reach "millions of new customers". 

The company did not disclose total spend on the campaign. 

Expert analysis

Coca-Cola FEMSA, S.A. de C.V. - SWOT, Strategy and Corporate Finance Report

Coca-Cola FEMSA, S.A. de C.V. - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corporate actions, providing a 360° view of the company.

Sectors: Soft drinks

Companies: Cott

There are currently no comments on this article

Be the first to comment on this article

Related research

Cott Corporation (BCB) - Financial and Strategic SWOT Analysis Review

Cott Corporation (BCB) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased vie...

Cott Corporation in Soft Drinks (World)

Cott is the world’s largest supplier of private label products in soft drinks. Its primary strength is North America, however it has faced a challenging environment particularly in carbonates as Coca-Cola and PepsiCo engage in aggressive discounting ...

Carbonated Soft Drinks in Canada

Carbonated Soft Drinks in Canada industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including...

Related articles

Analysis - Cott Beverage volumes unlikely to rally in Q4

An analyst has predicted Cott Beverage's volumes will end the year down lower that expected after it posted sharp YTD declines in its North American unit.

US: Cott Corp sees North America slump as YTD profits fall

Cott Corp's year-to-date profits have dropped by a third as its Q3 volumes in the US suffered from an overall industry decline.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page