Canadian soft drinks group Cott Corporation has appointed George A. Burnett to its board of directors.

The company said today (17 May) that Burnett brings "a wealth of experience" to Cott's board, both as a director and former CEO.

Most recently, he was chairman of R.H. Donnelley, involved in board and integration activities relating to Donnelley's merger with Dex Media. R.H. Donnelley is a leading U.S. Yellow Pages and online local commercial search company.

Prior to the merger, Burnett was president, chief executive officer and director of Dex Media, the official publisher of White and Yellow Pages for Qwest Communications International.

During his tenure as CEO, Burnett led one of the largest leveraged buyouts in US history when Qwest sold the Yellow Pages unit (Qwest Dex) in 2002 and Dex Media was created.

"We're very pleased to welcome George to our board and we look forward to his contributions as we work with management on the strategies to reposition Cott for long-term, sustainable profitability," said Frank Weise, chairman of the Cott board of directors.

The move follows Brent Willis' appointment as president and CEO on Monday. Willis joined from brewing giant InBev.