Winegrowers on the southern slopes of Mount St Victoire, near Aix-en-Provence, are celebrating the creation of their own AOC.

The AOC is initially limited to rosés which represent 75% of production and reds (15%). These wines were previously classed as côtes-de-provence.

Other côtes-de-provence are also working towards AOC classification, such as La Londe, Hyeres and Pierrefeu.

The search for a high quality label for Provence wines is being driven by growers' expectations of greater competition ahead in the market for rosés. These represent around 80% of Provence's entire wine production and have enjoyed a steady growth in sales in the past few years in sharp contrast to the deep slump affecting the majority of French red and white wines.