Click through to view COS Brands Kopparberg Naked Apple Cider

Click through to view COS Brands' Kopparberg Naked Apple Cider

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COS Brands' Kopparberg Naked Apple Cider

Category - Cider, 4.5% abv

Available - From May

Location - UK, in on-trade (M&B, Spirit, Intertain, Greene King, Enterprise and Punch) and off-trade in major national and regional wholesalers

Price - Not specified, available in 50cl bottles

Distribution - COS Brands

The UK distribution and marketing unit of Kopparberg Breweries, COS Brands, has lined up the launch of a new apple cider in the UK.

Kopparberg Naked Apple Cider, replaces the current Kopparberg Apple Cider available in the country, is the result of “our biggest NPD investment to date”, the company said late last week.

The launch will be supported through a multi-media marketing push including TV, online, outdoor and social media as part of a GBP10m (US$16m) investment in the Kopparberg brand in 2012.

COS Brands changed its name from Cider of Sweden almost two years ago.