US: Corona Extra to sponsor Marc Anthony tour

By | 13 August 2013

The light lager brand is linking-up with Marc Anthony for the US leg of his tour

The light lager brand is linking-up with Marc Anthony for the US leg of his tour

Corona Extra has been revealed as the official beer sponsor of the US leg of musician Marc Anthony's world tour. 

The Anheuser-Busch InBev-owned brand's link-up will include pouring rights and pre-concert TV spots at each venue on the nine-date tour, which starts on 23 August in Miami. Two-time Grammy, and three-time Latin Grammy, award winner Anthony, also an actor and producer has sold around 12m albums worldwide. 

“Marc Anthony’s popularity and resonance with Latin music fans in particular and Hispanic consumers overall, makes his US tour a perfect fit for Corona,” said Daniel Kinghorn, senior manager of national sponsorships for Crown Imports, Corona’s US importer. 

Crown Imports is now wholly-owned by Constellation Brands, in the wake of Anheuser-Busch InBev's US$20.1bn acquistion of Grupo Modelo in June

Sectors: Beer & cider, Marketing – advertising & promotions

Companies: Constellation Brands, InBev, Grupo Modelo

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