Product Launch - UK: Copestick Murray's I Heart You

By Andy Morton | 3 January 2013

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Copestick Murray's I Heart You

Category - Wine, Rosé, Romania

Available - From 21 January to 14 February

Location - UK, Sainsbury's supermarket, Budgens and Londis

Price - SRP of GBP5 (US$8.10) per 75cl bottle

Copestick Murray is launching a Valentine's Day limited-edition Rosé, the company's second variant on its I Heart range.

I Heart You follows the I Heart GB Pinot Grigio and Merlot released during last year's London Olympics and will be supported with a print ad campaign in FHM and Closer magazines starting this month, the company said today (3 January). The I Heart range was launched in 2011 and adopts a stripped-down approach to labelling, the company told just-drinks last year.

Show the press release

I ♥ YOU

Copestick Murray is pleased to announce the second Limited Edition to their very successful ‘i heart ‘brand.

‘I ♥ You’ will be available exclusively in Sainsbury’s, Budgens and Londis in the lead up to Valentines Day and is a Limited Edition of the Rosé in the current range, which hails from Cramele Recas in Romania. There will be two versions of the Limited Edition pack – one exclusive to Sainsbury’s (in-store from 23rd January), and the other exclusive to Budgens and Londis (both in-store from 21st January).

After phenomenal sales growth in 2012, Budgens and Londis are launching the Rosé in store with ‘I ♥ You’, which is a new addition to their current range of Pinot Grigio, Chardonnay, Merlot and Shiraz.

The brand will also be doing advertising and sponsorship in FHM and Closer magazines for the first time, starting in January and February 2013.

Rachel Archer, ‘i heart’ Brand Manager says “After the great success of ‘I ♥ GB’ Pinot Grigio and Merlot during the summer of 2012 we couldn’t wait to do our next Limited Edition. Valentine’s Day is so perfect for the brand as a whole and it’s great to do a special ‘I ♥ You’ pack, keeping things interesting for retailers and consumers. We also have some new additions to the range coming up, as well as listings in new markets, which is all adding to the buzz and excitement around the brand”.

Original source: Company Release