Coors Brewers has consolidated its on-trade business in the UK with a new appointment.

The UK-based unit of Molson Coors, said today (2 April) that Steve Ellis has been appointed managing director of its independent business. The move, which is an attempt to change the structure of Coors in the free on-trade, has taken immediate effect.

Ellis was previously director of strategic sourcing and logistics. Prior to that, he held senior management positions in both the on- and off-trade.

"I'm delighted to take on this new position, which will put the free on-trade right at the heart of our business," Ellis said. "I am very excited about working with what I believe to be the industry's best sales team to support and grow our customers' businesses."

Speaking to just-drinks today, a spokesperson for the company said that Ellis will answer to Coors' sales director and board member John Holbury.