US: Coors set for $300m NFL sponsorship
According to reports, the US brewer Coors Brewing Co., is poised to sign a US$300m sponsorship deal with the US National Football League (NFL). The deal will displace the US and world number one brewer, Anheuser-Busch, and Philip Morris-owned Miller from their joint position as the NFL's "official" beer sponsors.
An announcement is expected very soon confirming that Coors, the third largest brewer in the US, will take over as the NFL's beer sponsor for the 2002 to 2007 seasons. Insiders have suggested that the company bid more than double what A-B and Miller had offered for the rights.
Coors is reportedly paying $300m over five years for the total sponsorship package including TV advertising and promotional activities. Coors will pay $15m a year for the exclusive rights to use NFL trademarks and individual team logos in its marketing but the related promotional spending, advertising during games and associated marketing activities brings the total investment up to $60m a year.
For the last three seasons, A-B and Miller had split the sponsorship between them. However, they may now be looking at sponsoring individual teams. Under the promotional regulations of the NFL, the teams are allowed to negotiate separate deals with beer companies for local advertising and promotion.
The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threat...
Anheuser-Busch has reiterated its 2005 earnings per share outlook....
Anheuser-Busch is the latest US drinks company to be hit by industrial action....
The US brewer Anheuser-Busch said today that it had seen its earnings per share fall 3% in the first quarter of the year, compared to the same period last year as it was hit by difficult trading condi...
Patrick Stokes, president and chief executive officer of Anheuser-Busch Companies, has said that the company's board of directors has declared a regular quarterly dividend....
Berkshire Hathaway Inc., the holding company of billionaire Warren Buffett, has acquired a significant stake in Anheuser-Busch....
Anheuser-Busch has threatened to stop buying rice from Missouri if the state allows genetically modified, drug-making crops to grow within its borders....
Anheuser-Busch has increased its economic interest in China's Tsingtao to 27% upon its conversion of all the remaining convertible bonds in Tsingtao....
- Review of the Year 2014 - Part IV: Spirits
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Review of the Year 2014 - Part V: Wine
- just Five Years Ago - Belvedere Group's Bumpy Ride
- just the Ten - Editor's Viewpoints of 2014
- Belvédère to sell assets, streamline portfolio
- Campari to bag EUR19m with "non-core" assets sale
- Pernod agrees Caribe Cooler sale to Grupo Bepensa
- Pernod wins consent for Glenlivet upgrade
- Thailand pulls back from New Year alcohol ban