Coors Light will sponsor this year's ING New York City Marathon. The brand will run promotions at over 400 bars and restaurants along the marathon route during the week leading up to the race and on the race-day itself - 6 November.

Coors Light will also unveil commemorative "New York City Marathon" Coors Light cans, tap knobs, pennants and mirrors. The cans will be available from 1 October in retail locations in New York City and the tap knobs, pennants and mirrors will be featured at participating bars.

"Coors Light goes where its consumers are - to football, stock car racing, basketball, baseball, surfing, running and other action-packed venues- and this sponsorship allows us to recognise and support the running community's accomplishments," said Steve Medina, field marketing director for Coors Brewing Company.

"After running 26.2 miles, marathoners deserve positive recognition and we look forward to toasting their remarkable achievement at the finish line."