CAGE 2011: Coors Light, Miller Lite to overtake Budweiser - SABMiller
By Chris Mercer | 30 March 2011
SABMiller expects sales of Coors Light lager to overtake Anheuser-Busch InBev's Budweiser in the US this year, amid signs of improvement in the country's mainstream beer market.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
SABMiller expects sales of Coors Light lager to overtake Anheuser-Busch InBev's Budweiser in the US this year, amid signs of improvement in the country's mainstream beer market.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
AUS: Coca-Cola Amatil upbeat on SABMiller Foster's buy
The head of Coca-Cola Amatil (CCA) has hailed SABMiller's takeover agreement with Foster's as "a great deal" for the company.
GLOBAL: Anheuser-Busch InBev targets responsible drinking with three-year goals
Anheuser-Busch InBev has launched a global set of responsible drinking targets to coincide with its 'Global Be(er) Responsible Day' today (23 September).
just The Round-Up - The week in drinks
The top ten stories published on just-drinks last week:
Market research related to this article
Molson Coors in Beer - World
Molson Coors fell to ninth in the rankings of the world’s largest brewers in 2010 as a result of its continued over-reliance on mature developed markets. This profile analyses the company’s efforts to generate growth in core markets and diversify its...
