US: Coors launches new Zima XXX variant
By just-drinks.com editorial team | 7 February 2006
Coors Brewing Company is releasing a new flavour for its Zima XXX brand.
The US brewer said yesterday (6 February) that Zima XXX Hard Punch was available in grocery, liquor and convenience stores nationwide across the Atlantic.
The drink is 5.9% abv and will be offered in six-pack bottles and 24-ounce cans.
"We are dedicated to offering consumers the new flavours and variety they want," said Todd Howerter, brand director for Zima XXX.
"With its unique tropical taste and eye-catching colour, Zima XXX Hard Punch fits the bill and gives consumers yet another Zima XXX option for entertaining or simply relaxing at home."
The introduction of the flavour will be supported through point of sale, print advertising and a new Zima XXX Website, Coors Brewing said.
Zima XXX is already available in Hard Lemon Lime, Hard Black Cherry and Hard Orange.
Sectors: Beer & cider
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US: Coors launches new Zima XXX variant
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