The US brewer Coors Brewing is the latest drinks company in the US to be hit with a lawsuit attacking it for allegedly promoting underage drinking.

The lawsuit on this occasion, according to a report by the Associated Press, has been brought by the mother of a 19-year-old killed in a traffic accident

Ryna Pisco was killed after he crashed his girlfriends car having consumed Coors beer at a party. His mother Jodie Pisco, of Reno, contends Coors has failed in its duty to protect the country's youth from drinking.

The lawsuit, filed last week in Washoe County District Court, accused Coors of "glorifying a culture of youth, sex and glamour while hiding the dangers of alcohol abuse and addiction."

However, the Associated Press report quoted Laura Sankey, a spokeswoman for Coors, saying the company "doesn't want underage consumers - period."