US: Coors confirms NFL sponsorship

By just-drinks.com editorial team | 28 March 2002

US brewer, Adolph Coors Co., has confirmed that it is has signed a five-year deal to become the official beer sponsor of the US football league, the NFL. The deal, thought to be worth $300m, allows Coors to use NFL logos in advertising and promotions. Under the terms of the deal, individual NFL clubs will be able to sell local sponsorship packages to Coors or other beer companies.

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US brewer, Adolph Coors Co., has confirmed that it is has signed a five-year deal to become the official beer sponsor of the US football league, the NFL. The deal, thought to be worth $300m, allows Coors to use NFL logos in advertising and promotions. Under the terms of the deal, individual NFL clubs will be able to sell local sponsorship packages to Coors or other beer companies.

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