A new public relations agency has been appointed for two of Coors Brewing Company's beer brands.

Groundfloor Media was yesterday (10 March) confirmed as the agency of record for Coors Light and Zima XXX. The Colorado-based company won the Coors Light contract following a competitive review process.

"It is an honour to be asked to support the work of these extraordinary brands," said Laura Love, founder and president of GroundFloor Media. "These two wins underscore our beverage industry experience as well as speak to GroundFloor Media's brand building expertise, award-winning best practices and continued focus on results.

"Our team is excited to serve Coors Light and Zima XXX as they maintain focus on increasing brand awareness and increasing market share."

Among GroundFloor's other clients in the US is Molson Canadian.

Earlier this year, Coors Brewing Company launched Zima XXX Hard Punch as an addition to the brand's portfolio, which also includes Hard Lemon Lime, Hard Black Cherry and Hard Orange.