AUS: Coopers boosted by home brew sales
Australian brewer Coopers has thanked thrifty drinkers for an 8% increase in sales of home brew supplies since July.
Brewing products marketing boss Scott Harris said sales of home brew supplies, which make up about 20% of annual revenue, typically rose in times of tight economic conditions.
Sales of standard home brew concentrates were rising steadily, but much of the growth over the past six months was due to a 26% surge in sales of products designed to mimic premium foreign beers, he said.
"It seems that discerning beer drinkers want to continue to enjoy premium style beers, but are looking for a more cost-effective way of accessing these styles," Harris said.
Coopers is the world's largest producer of home-brew concentrates.
Sectors: Beer & cider
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