Product Launch - GLOBAL: Cooperativa Vinicola Aurora's Aurora range
Click through to view Cooperativa Vinicola Aurora's Aurora Pink Moscato
Cooperativa Vinicola Aurora's Aurora range
Category - Wine, Brazil, 11% to 12.5% abv
Available - From this month
Location - Worldwide, aimed at off-trade multiples, specialists and independents
Price - In UK, RRP of between GBP8.99 (US$) and GBP9.99 per bottle
Distribution - Stevens Garnier in UK
Brazilian wine co-operative Aurora has lined up the launch of its namesake wine range. The stable comprises Moscato, Pink Moscato, Chardonnay Reserve, Pinot Noir Reserve and Merlot Reserve.
The company is hoping the World Cup and Olympics, both set to take place in Brazil within the next four years, will draw attention to the country's wine offering around the world.
The Aurora co-operative produces wines in the southern Brazilian region of Serra Gaúcha.
UK agent Stevens Garnier is launching five wines from Aurora, Brazil’s leading producer.
Aurora’s still and sparkling wines from the cool climate region of Serra Gaúcha in Southern Brazil are now available from the multi-channel UK agent, including table wines with naturally low alcohol levels of 11-12.5% and intensely flavoured Moscatos.
The full range comprises Moscato NV, Pink Moscato NV, Chardonnay Reserve, Pinot Noir Reserve and Merlot Reserve, with RRPs from £8.99 - £9.99.
Stevens Garnier’s Buying & Marketing Director James Forbes sees the company’s move to sign up Aurora as a timely opportunity “We’ve been working with Aurora to get the styles, quality and presentation right for the UK and they’ve done a brilliant job. With a heightened interest in Brazil due to the forthcoming World Cup and Olympics, as well as styles which are just so incredibly consumer friendly, we believe Brazilian wines will be firmly on the map in a very short time, and Aurora will be at the front of this new trend.”
Aurora was established in 1931 by 16 grape-growing families from the town of Bento Gonçalves. It soon became the biggest and most technologically advanced wine producer in Brazil, a position it maintains today. Now more than 1,100 families are involved in growing grapes for the co-operative which, due to its rigorous quality controls, was the first winery in the Serra Gaúcha region to achieve ISO 9901:2008 certification and, in 2006, the first in the state of Rio Grande do Sul to be awarded ISO 14001:2004, verifying its commitment to the Environment Management System.
Aurora is the largest sparkling wine producer in Brazil. Its latest investment is in establishing Chardonnay and Pinot Noir vineyards as well as a winery in Pinto Bandera at 800m above sea level, dedicated to producing Champagne method sparkling wines which Stevens Garnier intends to import next year.
Original source: Company Release
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