SWEDEN: Cooley Distillery drops Maxxium, Philipson & Soderberg for Berntson Brands in Sweden
Cooley's agreement with Bernston Brands will become effective from 1 October
Cooley Distillery has switched distributor for its Irish whiskey brands in Sweden.
Privately-held Cooley has appointed Berntson Brands to distribute its full whiskey portfolio in the Swedish market, Cooley said today (30 August). The firm was previously in partnership with Maxxium for its Kilbeggan Irish whiskey and Tyrconnell Single Malt whiskey, and with Philipson & Söderberg for its Connemara Peated Single Malt and Greenore Single Grain brands.
"The Swedish market for Irish whiskey continues to go from strength to strength," said Cooley Distillery's managing director, Jack Teeling. "Leaving our current distributors was not an easy decision but when an opportunity emerged to consolidate our portfolio into a like-minded family owned distributor such as Bernston it was an opportunity too big to ignore."
The agreement with Bernston Brands will become effective from 1 October.
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