Half of consumers dont want minimum pricing - YouGov

Half of consumers don't want minimum pricing - YouGov

Almost half of adults surveyed in the UK by YouGov have said that they oppose minimum pricing on alcoholic drinks.

The YouGov SixthSense survey found that 47% of respondents were against setting a minimum price, while three quarters said that the policy would make no difference to the amount that they drink. YouGov surveyed 2,163 people above the age of 16 years in July.   

Its results show a split in public opinion, but will be welcomed in many parts of the drinks sector as evidence that a majority of consumers reject the idea of a base price on alcohol.

The UK Coalition Government is in the middle of a consultation on changes to the licensing laws in England and Wales, as well as on potential strategies to force up drinks prices.

A Home Office spokesperson told just-drinks earlier this month that minimum pricing was "not very interesting" to the Government. It has, instead, proposed to introduce a ban on selling drinks 'below-cost'.

However, a number of local councils in the UK have threatened to push through their own form of minimum pricing on bars and retailers in their areas. Prime minister David Cameron was recently quoted as saying he would "listen sympathetically" to the councils.

Scotland has the power to set its own drinks laws.