UK: Consumer trust is "new currency" for business - Treasury Wine Estates

By James Wilmore | 15 March 2013

The idea of generating "trust" among consumers is now a key focus for marketers in light of the UK's horse meat scandal, according to Treasury Wine Estates (TWE).

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The idea of generating "trust" among consumers is now a key focus for marketers in light of the UK's horse meat scandal, according to Treasury Wine Estates (TWE).

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