US: Consumer feedback leads to Chivas Regal bottle change
Click through to view the new bottle for Pernod Ricard's Chivas Regal 12-Year-Old in the US
The “pinch bottle”, which has been designed to improve handling and pour-consistency, will be available in the US off-trade from next month, the company said yesterday (10 April). The change has come about after consumers said they found the current 1.75-litre bottle “awkward to handle due to the size and weight of the bottle" and "the uneven flow of liquid … resulting in irregular pours”, Pernod said.
“Consumer concerns are of the utmost importance to us,” said Michael McLaren, associate brand manager for Scotch with Pernod Ricard USA. “As a result, we have redesigned our 1.75-litre package, adding a pinch to make the bottle easier to grip and replacing the old NRF fitment closure with a new open closure for more consistent and accurate pouring.”
The company added that the bottle and shipper graphics will remain unchanged.
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