Click through to view Svedka Vodkas new design

Click through to view Svedka Vodka's new design

View 1 related image

Constellation Brands has overhauled its Svedka flavoured vodka range in the US, including a change to its formula.

The company said late last week that the flavours have been “enhanced to deliver smoother, richer, and brighter profiles”. Redesigned bottles will also feature a metallic brand logo and two cocktail recipes, Constellation said.

The range will be available before the end of next month at an SRP of US$12.99 per 75cl bottle. One-litre and 1.75-litre bottles will also be available.

The changes affect Citron, Clementine, Raspberry, Vanilla and Cherry flavours.

Last year, Svedka appointed a new marketing VP, Diana Pawlik.