US: Constellations Brands tweaks Svedka Vodka flavour

By | 30 April 2013

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Constellation Brands has overhauled its Svedka flavoured vodka range in the US, including a change to its formula.

The company said late last week that the flavours have been “enhanced to deliver smoother, richer, and brighter profiles”. Redesigned bottles will also feature a metallic brand logo and two cocktail recipes, Constellation said.

The range will be available before the end of next month at an SRP of US$12.99 per 75cl bottle. One-litre and 1.75-litre bottles will also be available.

The changes affect Citron, Clementine, Raspberry, Vanilla and Cherry flavours.

Last year, Svedka appointed a new marketing VP, Diana Pawlik.

Expert analysis

Vodka in the US to 2014 (Spirits)

This databook provides key data and information on the Vodka in the US (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Constellation

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