SOUTH KOREA: Constellation signs Svedka deal with Lotte Chilsung Liquor

By | 1 July 2013

Constellation wants to grow vodka in South Korea

Constellation wants to grow vodka in South Korea

Constellation Brands is to launch Svedka Vodka in South Korea after signing an agreement with Lotte Holdings' alcohol unit.

Lotte Chilsung Liquor, which owns brands including Chum Churum soju, will exclusively import and distribute Svedka throughout South Korea, Constellation said today (1 July). “This partnership is a key landmark in our overall spirits strategy throughout Asia,” Jake Jacob, Constellation's VP for Asia, said. 

A Lotte Liquor spokesperson said the vodka category is “growing rapidly” in South Korea. “We are pleased to partner with Constellation Brands to further develop the vodka category,” the spokesperson said.

Constellation will release its Q1 results tomorrow. To read a preview, click here.

Expert analysis

The Future of the Spirits Market in South Korea to 2017

The report presents detailed data on the Spirits consumption trends in South Korea, historic and forecast consumption volume and value at market and category level, brand share, alcoholic strength, price segmentation data, and distribution channel data.

Sectors: Spirits

Companies: Constellation

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SOUTH KOREA: Constellation signs Svedka deal with Lotte Chilsung Liquor

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