UK: Constellation offers customers bunny points for Jack Rabbit wine
Constellation Europe has launched a trade loyalty scheme for its Jack Rabbit wine brand in the UK.
The company said late last week that the scheme for the on-trade exclusive brand will offer licensees in the country an incentive to swap 'bunny points' for POS materials, gifts or leisure experiences.
Launching on 1 April, the Jack Rabbit Wine Club will be free to join and will offer branded POS materials such as glasses, carafes, chalkboards and ice buckets, or gifts such as a Sony DAB radio, a barbecue or a Nintendo DS.
Activities such as a spa day, a UK vineyard tour with a tutored tasting or motor racing at Silverstone can also be swapped for points.
"We recognise that these are tough times for licensees and want to try to alleviate some of the pressure by helping supply basic POS materials for free or perhaps an experience to give them a break and a day to remember," said Clare Griffiths, VP of European consumer marketing for Constellation.
Jack Rabbit is available exclusively to the on-trade at a wholesale price of around GBP4.00 (US$5.52) for 75cl.
US winery DFV Wines has made a number of changes to its national and international sales teams....
Cider firms in the UK may look to lower the alcohol content of their products, following in the footsteps of a new wave of lower alcohol beers, the new head of the country's cider trade body believes....
Poor results for Australia's two biggest domestic wine firms have this week brought fresh calls for a cull of Australian vineyards....
Constellation Europe has launched a bus tour of the UK for its Echo Falls wine range....
The top ten stories published on just-drinks this week:...
Chilean wine group Veramonte has stripped out its distribution deal in the UK on-trade, moving directly to Matthew Clark....
Constellation Brands has begun a "realignment" process of its European and Australian wine divisions....
Wine and spirit maker Constellation Brands has signed multiyear deals with four distributors in the US in a bid to streamline its distribution network....
- Interview - Bernstein analyst Trevor Stirling
- Trump, local spirits and the IR role - The Analyst
- Is Irish whiskey ready to recognise its potential?
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard offloads Domecq brandies, wines
- Remy snaps up Seattle's Westland Distillery
- Sazerac poaches ex-Diageo government director