UK: Constellation Europe extends Hardys range
Constellation Europe has added two new wines to its Hardys range in the UK as part of a GBP12m (US$23.8m) investment in the brand.
Hardys Stamp Shuttles and Nottage Hill half bottles will be available from this month, the company said today (31 July).
Stamp Shuttles is a 750ml bottle with a PET wine glass forming the screw top and is available in Shiraz Cabernet and Semillon Chardonnay at RRP GBP2.56 (US$5.07).
Nottage Hill half bottles are 375ml bottles and available in Chardonnay and Cabernet Shiraz priced RRP GBP3.99.
The half bottle format was designed to allow consumers to trade up by trialling a smaller bottle first, removing the risk of spending more, the company said.
"At Constellation, we understand UK wine consumers better than anyone," said Clare Griffiths, European consumer marketing director for Constellation Europe. "We're confident both new product launches will maximise profits for our customers."
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