Constellation Europe has created the new position of director for premium wine.

The European arm of Constellation Brands said yesterday (17 march) that Emma Nichols will assume the new post with immediate effect. Nichols joins the unit from UK wine retailer Oddbins, where she was the buying and marketing director. Prior to Oddbins, she worked as senior wine buyer for Safeway and as marketing manager at Vinoceros.

"This is a new role and underlines Constellation's commitment to growing its premium wine business," said Constellation Europe's vice president, Simon Thorpe. "Emma brings with her a wealth of experience and talent at the premium end of the wine industry."

Nichols added: "Constellation's premium wines have fantastic potential and I am delighted to be part of their commitment and exciting plans to grow the premium wine category by bringing its portfolio to a broader customer audience."

Earlier this month, the unit said it is planning to "significantly increase its focus and resources behind its premium wine portfolio and capitalise on its unrivalled access to its wine makers across the globe" this year.

Working with its distributors Matthew Clark, Wine Studio, Liberty Wines and Whittaker Wines, Constellation said that the approach would allow for a greater level of support and focus for each of its wineries.