COMMENT: Constellation - building a Brit base with branded bottles

By Datamonitor | 14 October 2002

Constellation subsidiary Matthew Clark will launch a new wine called Echo Falls in the UK. The launch highlights the importance of creating a distinctive brand to compete in the expanding wine market. Echo Falls' branding aims at authenticity, pedigree and class, belying its sub- £4 price point.

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Constellation subsidiary Matthew Clark will launch a new wine called Echo Falls in the UK. The launch highlights the importance of creating a distinctive brand to compete in the expanding wine market. Echo Falls' branding aims at authenticity, pedigree and class, belying its sub- £4 price point.

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