Click through to view an image of the brand

Click through to view an image of the brand

View 1 related image

Constellation Brands' Modelo Especial Chelada 

Category – Beer, Chelada, 3.5% abv, 24-ounce can

Available – From this month 

Location -  Off-trade; California, Nevada, Arizona, New Mexico, Texas and Chicago from this month initially. Then, a national roll out in the first quarter of 2014

Price – SRP US$2.99 for a 24-ounce can 

Distribution – Crown Imports 

Crown Imports, Constellation Brands' US beer business, is launching its own Michelada brand this month. 

Modelo Especial Chelada, with a 3.5% abv, combines the taste of the lager brand with tomato, salt and lime and comes in a 24-ounce can. It is a variation on a 'cerveza preparada', a Mexican beer mixed with tomato juice, hot sauce and salsa. 

Crown Imports said the drink was “carefully crafted to deliver a true Mexican Chelada taste with the convenience consumers are seeking”. 

It will initally launch in the off-trade in California, Nevada, Arizona, New Mexico, Texas and Chicago, then roll-out nationally in the US next year. 

Constellation Brands took full control of Crown Imports earlier this year, in the wake of Anheuser-Busch InBev's $20.1bn acquisition of Grupo Modelo.  

Expert analysis

Craft Beer Market in the US 2012-2016

Craft Beer Market in the US 2012-2016

The analysts in this report forecast the Craft Beer market in the US to grow at a CAGR of 17.46 percent over the period 2012-2016. One of the key factors contributing to this market growth is the chan...read more