Financial details behind Constellation Brands purchase of Casa Noble were not disclosed

Financial details behind Constellation Brands' purchase of Casa Noble were not disclosed

Constellation Brands has announced its intention to purchase the Casa Noble Tequila brand.

The beer, wine and spirits company, which owns the Svedka vodka brand, will close the acquisition of Casa Noble “and related assets” next month. Financial details were not disclosed.

Constellation's CEO, Rob Sands, said: “As the first super premium spirits brand we'll add to our portfolio, Casa Noble is a natural fit. It complements our successful Mexican beer brands and we intend to leverage our existing strong routes-to-market, as well as our marketing expertise and deep knowledge of the Hispanic consumer.”

Otto Hoernig, CEO & chairman of Casa Noble Holdings, added: "The original co-founders of Casa Noble … David Ravandi, Carlos Hernandez and Jose Hermosillo created a truly elegant brand. Aligning with … Constellation Brands will enable the Casa Noble brand to continue to grow its position as one of the highest-rated, super-premium Tequila brands in the market.”

Hermosillo will join Constellation and has been charged with “overseeing the brand's operations and remaining the brand's most senior ambassador”.

Musician Carlos Santana has a seat on Casa Noble's board and is listed as one of the brand's owners.

The Casa Noble range comprises Crystal, Reposado and Añejo as well as limited production of several other "higher-end" Tequilas.

For further details on Casa Noble, click here.

To read the company's official statement, click here.

Expert analysis

The Future of the Spirits Market in the United States to 2018

The Future of the Spirits Market in the United States to 2018

Summary • The Future of the Spirits Market in the United States to 2018 is the result of Canadean’s extensive market research covering the Spirits market in the United States. • The report presents d...read more