Michael A. Martin, 49, has been named vice president-corporate communications by the US drinks group Constellation Brands.

He will be responsible for media relations strategy and execution, reputation and incident management, financial and employee communications, as well as qualitative and quantitative public relations measurement and valuations.

"As Constellation Brands continues to grow, we are committed to strengthening our internal and external communications effectiveness and efficiency," stated Tom Summer, Constellation Brands chief financial officer. 

"We value Mike's experience, knowledge, skills and capabilities as a professional communicator, and feel that he will contribute a great deal to the company.  He will work closely with other members of the investor relations and corporate communications team to help us achieve our goals for quality and excellence in communications," concluded Summer.

Martin joined Constellation Brands after working as director of corporate communications for Cadbury Schweppes and its Plano, Texas-based Dr Pepper/ Seven Up beverage division since August 1997.  Prior to joining Dr Pepper/ Seven Up, he worked for The Atchison, Topeka and Santa Fe Railway Company and Burlington Northern Santa Fe in Los Angeles, Chicago and Fort Worth.  He left the railroad industry after 20 years, attaining the position of regional director of media and community relations for a 12-state area.