Product Launch - US: Concha y Toro's Fetzer Crimson Red, Quartz White

By | 3 January 2013

Click through to view Concha y Toros Fetzer Crimson Red and Quartz White

Click through to view Concha y Toro's Fetzer Crimson Red and Quartz White

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Concha y Toro's Fetzer Crimson Red, Quartz White

Category - Wine, US, California

Available - Since October

Location - US, nation-wide in off-trade

Price - Average retail price of US$10 per 75cl

Distribution - In CA, Young's Market Company, in IL, Wirtz Beverage, in NY, Empire, in Florida, Premier, in Texas, RNDC

Concha y Toro has launched the first line extension of its Fetzer US wine brand in 30 years. Fetzer’s Crimson Red Blend and Quartz White Blend were released in the US late last year.

Crimson Red (13.5% abv) is a blend of Syrah, Zinfandel, Cabernet Sauvignon and Petite Sirah, while Quartz White Blend (12% abv) is a mix of Chardonnay, Riesling, Gewurztraminer and Pinot Grigio.

The variants were backed by an advert that appeared on the CBS “Super Screen” in New York's Times Square Plaza every hour for 18 hours per day for 60 days from mid-November.

Concha y Toro acquired Fetzer from Brown-Forman in April, 2011.

Show the press release

The holiday season traditionally marks one of the largest spikes in wine purchases during the year. Coming off of the October 2012 release of their first new line of wine in 30 years, Crimson and Quartz, Fetzer is capitalizing on the busy travel season by releasing commercials of their new blends in what is known by many as the "The Gateway to New York".

From the awe-inducing window displays at New York City department stores to the tree lighting at Rockefeller Center, New York City is a festive and exciting place to visit during the holiday season. However, no trip is truly complete without visiting popular tourist destination Times Square, which sees an excess of 1,500,000 people pass through daily. A commercial boasting the fresh new look of Fetzer's Crimson Red Blend and Quartz White Blend is currently broadcasted on the iconic CBS "Super Screen," which is strategically positioned at 42nd Street between 7th and 8th Avenue in the heart of Times Square Plaza. Thirty seconds per hour and eighteen hours per day, the commercial will air over a sixty day period commencing on November 17, 2012.

Fetzer Crimson Red Blend balances the best of Syrah, Zinfandel, Cabernet Sauvignon and Petite Sirah into a pronounced oak profile with toasty aromatic components--and its counterpart, Fetzer Quartz White Blend reveals the full body of Chardonnay expertly mixed with the floral and spicy notes of Riesling, Gewurztraminer and Pinot Grigio. The red and green labeled blends are the perfect holiday gift at an average retail price of $10.00.


Original source: Company Release

Expert analysis

USA Wine Market Landscape Report

US wine drinkers waking up to new wine countries and varietals, according to new report Evidence is mounting that American wine consumers are embracing new styles of wines and a broader range of source countries as their tastes mature, according to a new report from Wine Intelligence published today. Strong recent growth in consumption of Prosecco and Malbec are two of the latest signs of this trend, along with the increasing importance of country of origin as a product choice cue, according to the USA Wine Market Landscapes report. The report also details some of the variations in consumer behaviour observed in this large market, some of which are down to restricted distribution in certain states, but also arise from cultural differences that may be recent or long-standing.

Sectors: Product launches, Wine

Companies: Concha y Toro, RNDC, Brown-Forman

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