Concha y Toro has high hopes for Mexico through its JV with Digrans

Concha y Toro has high hopes for Mexico through its JV with Digrans

Concha y Toro has teamed with Digrans to up its presence in Mexico.

The two companies confirmed late last week that VCT&DG Mexico has been formed “to serve the Mexican market, creating synergies and a novel commercialisation structure to best respond to consumer demand” in the country. The joint venture, which will include a sales and marketing unit, was set up last week and will begin operations in the first quarter of next year.

"We are very pleased to announce the creation of this new company, formed by two company friends which have consolidated their historic business relationship of mutual trust with a view to the future,” said Concha y Toro's chairman, Alfonso Larrain. “This union represents a new manner for facing the coming challenges presented by such an attractive market for our wines, for which we see interesting growth prospects.”

Concha y Toro accounts for around 40% of bottled Chilean wine exports to Mexico. Formed 50 years ago, Digrans is a food and wine marketer, distributor and logistics provider across Mexico.

To read the companies' official announcement, click here.