Vina Concha y Toro has launched a television advert for its Casillero del Diablo in its home market, ahead of a global roll-out of the spot.

The company, which posted its Q3 results last week, has utilised its sponsorship deal with English football club Manchester United for the ad. Three of the team's players, Wayne Rooney, Ryan Giggs and Patrice Evra, appear in the ad, which is currently being shown on “open television” in Chile.

The company said late last week that it intends to push the ad on cable TV channels around the world, including CNN, TNT, Discovery Channel, Warner and Fox, before the end of this year.

The ad can be viewed below.

Concha y Toro announced its marketing tie-up with Manchester United last year.