GLOBAL: Concha y Toro readies global football ad for Casillero del Diablo
Vina Concha y Toro has launched a television advert for its Casillero del Diablo in its home market, ahead of a global roll-out of the spot.
The company, which posted its Q3 results last week, has utilised its sponsorship deal with English football club Manchester United for the ad. Three of the team's players, Wayne Rooney, Ryan Giggs and Patrice Evra, appear in the ad, which is currently being shown on “open television” in Chile.
The company said late last week that it intends to push the ad on cable TV channels around the world, including CNN, TNT, Discovery Channel, Warner and Fox, before the end of this year.
The ad can be viewed below.
Concha y Toro is looking to up its presence in Africa through the creation of a subsidiary in the region....
- The category today - Scotch Whisky I
- Today's Market Trends - Scotch Whisky II
- Tomorrow's Market Trends - Scotch Whisky III
- Key Brands Performance - Scotch Whisky IV
- Category Innovations - Scotch Whisky VII
- Beam Suntory names CFO, makes structural changes
- Diageo to accept US$1m South Korea fine
- Analysts clash over AB InBev SAB Brexit impact
- Pernod switches Travel Retail Europe op's director
- Brown-Forman shuffles director pack
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Soft Drinks Global Overview: Growth Opportunities Between Category Lines
- Consumer and Market Insights: Wine Market in China