UK: Concha y Toro gives Casillero del Diablo UK TV push - video

By | 18 September 2013

Concha y Toro has released further details on the recently-launched television advert for its Casillero del Diablo wine brand in the UK.

The ad, which broke on UK TV last week, is based on a two-minute “brand movie” for Casillero del Diablo, the company said. The movie ran in the first ‘post-watershed’ ad break last Sunday on Channel 4, E4, Film 4, More 4 and 4OD between 2110 and 2125.

The ad will also appear on Channel 5, 5USA, ITV2, Sky 1, Sky Movie Greats, Sky Atlantic, Sky Living, Comedy Central, Food Network, Fox and Dave throughout September.

Financial details behind the push were not disclosed.

Concha y Toro will back the TV campaign with railway station sampling at some central London terminus stations next month.

The company used its marketing tie-up with English football club Manchester United to run a football-themed TV ad for Casillero del Diablo in 2011.

Expert analysis

Still Wine in United Kingdom to 2016: Databook

"Still Wine in United Kingdom to 2016: Databook" provides detailed historic and forecast still wine consumption figures for the UK market. The report provides data to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies.

Sectors: Marketing – advertising & promotions, Wine

Companies: Concha y Toro

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