UK: Concha y Toro appoints ex-Accolade exec as UK marketing chief

By | 16 December 2013

Concha y Toro will add more faces next year

Concha y Toro will add more faces next year

Concha y Toro's UK unit has appointed a marketing director as it ups its focus on the country.

Clare Griffiths takes on the newly-created role, effective immediately, Concha y Toro UK said today (16 December). Griffiths, who will also oversee the commercial marketing team, was previously marketing director for Europe at Accolade Wines.

Meanwhile, former commercial manager Nicola Hale has taken on the new post of business strategy director.

The company added that more people will be added to the UK team next year.

Simon Doyle, Concha y Toro UK general manager, said the latest appointments were “further evidence of Concha y Toro’s ongoing commitment to the UK market”.

Concha y Toro has unveiled a number of UK-focussed strategies in the past few months.

Last month, it rolled out two of its Fetzer wine extensions to the UK, while in September it launched a television advert for its Casillero del Diablo wine brand in the country.

Expert analysis

Wine Merchants (UK) - Industry Report

Plimsoll Publishing’s WINE MERCHANTS (UK) Analysis provides a detailed overview of the WINE MERCHANTS (UK) market and delivers a comprehensive individual analysis on the top 660 companies, including ABEN WINES LTD, ALEXANDER MUIR & SON LTD and ANHEUSER-BUSCH EUROPE LTD.

Sectors: HR – personnel, Wine

Companies: Concha y Toro

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