Theodore Banks will ensure Coca-Colas acquisition is anticompetitive

Theodore Banks will ensure Coca-Cola's acquisition is anticompetitive

The Federal Trade Commission (FTC) has appointed a 'monitor' to ensure The Coca-Cola Co protects the trademark rights of Dr Pepper Snapple Group (DPSG) following the acquisition of Coca-Cola Enterprises in North America.

Coca-Cola last month agreed to restrict access to competitive business information of DPSG as a condition of completing the acquisition of Coca-Cola Enterprise's (CCE) North American bottling operations. CCE handles DPSG drinks in several US states.

The soft drinks giant agreed to set up a "firewall" to ensure that its ownership of CCE does not give Coca-Cola employees access to confidential Dr Pepper Snapple marketing information and brand plans.

As a result, the FTC has appointed Theodore Banks to monitor Coca-Cola's compliance.