RESEARCH: Competition in beverage industry to intensify
Competition in the world's leading drinks markets is due to get fiercer according to a new report. Although the average consumer of commercial beverages accounts for only 186 litres a year, drinkers in North America, Australasia and West Europe now consume more than three times this amount and are well on the way towards the theoretical saturation point of 730 litres per capita, says the research group Canadean.
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