BELGIUM: Belgian Brewers Resolve Dispute With Coors: Company to Change Blue Moon Beer Labeling, Packaging and Taps

By Company Press Release | 7 December 2000

Ending a two-year dispute, the Confederation of Belgian Breweries (CBB) announced today it has reached an out-of-court settlement with Coors Brewing Company of Golden, Colorado regarding the labeling, packaging and advertising of Coors' Blue Moon beer. According to the Belgian brewers, Coors has agreed to change the labels and packaging for its Blue Moon beer to ensure that American consumers are not confused and understand that Coors' Blue Moon Belgian White style beer is not a Belgian beer, but is brewed in the United States.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Ending a two-year dispute, the Confederation of Belgian Breweries (CBB) announced today it has reached an out-of-court settlement with Coors Brewing Company of Golden, Colorado regarding the labeling, packaging and advertising of Coors' Blue Moon beer. According to the Belgian brewers, Coors has agreed to change the labels and packaging for its Blue Moon beer to ensure that American consumers are not confused and understand that Coors' Blue Moon Belgian White style beer is not a Belgian beer, but is brewed in the United States.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

FRANCE: Kronenbourg looks for low-alcohol No.1
Brasserie Kronenbourg has clarified earlier reports about its entry into the low alcohol beer sector in France.

SWEDEN: Cost of alcohol abuse on rise - report
Costs relating to alcohol abuse in Sweden are on the rise, according to research out this week.

KENYA: Alcohol poisoning kills 24
Police in eastern Kenya have said that at least 24 people died on Saturday after drinking illegally produced alcohol.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page