EU: Commission backs wine production reduction
The European Commission appears to favour a sharp cutback in the European Union's (EU) wine-producing capacity as part of its solution for the crisis in the sector.
The Commission will announce its reform plans on 21 June, but rumours in Brussels, confirmed to just-drinks.com by officials, say that the plan will cut wine-growing areas in the EU by 400,000 hectares from the present 3.4m hectares, through a five-year grubbing up programme.
Compulsory distillation and other subsidised programmes will be ended, replaced by "national envelopes" providing funds to member states to address special problems of their own. Simpler and less restrictive production methods will be permitted to reduce the EU's competitive disadvantages in world markets, such as allowing blends of EU and non-EU wines.
The overall impact on the wine budget of around EUR1.2bn (US$1.5bn) would be neutral, officials confirmed.
The announcement yesterday (22 June) that the European Commission is opening dialogue on reforming the continent’s wine sector may be a desperate measure for desperate times, but it’s clear to all tha...
- Brown-Forman's march on premium whisk(e)y -Comment
- Where does AB InBev see the future of beer?
- SABMiller in Cent'l & E Europe - What is for sale?
- Are consumers getting tired of consuming?
- A-B InBev and its SABMiller divestments - Focus
- Brown-Forman to buy BenRiach Distillery Co
- Bacardi rolls out new global Martini ad - video
- Brown-Forman appoints new GTR marketing head
- Molson Coors' Rekorderlig Cider Cocktails - NPD
- Carlsberg's Shed Head and Bad Apple craft - NPD
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Wine Market in China
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Emerging Drinks Industry Trends