USA: Comment - ICI faces strong challenge in sports drink sector
By Datamonitor | 9 October 2001
ICI has developed a range of ingredients for sports drinks that may halve recovery time after exercise. ICI's food and fragrances division Quest International claims that its new ingredient, Hyprol, can cut down the amount of time it takes to regain muscle strength after strenuous exercise by up to 14 hours. While this is clearly a desirable trait, Hyprol-based drinks will still face strong challenges penetrating the increasingly crowded sports drink market.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
ICI has developed a range of ingredients for sports drinks that may halve recovery time after exercise. ICI's food and fragrances division Quest International claims that its new ingredient, Hyprol, can cut down the amount of time it takes to regain muscle strength after strenuous exercise by up to 14 hours. While this is clearly a desirable trait, Hyprol-based drinks will still face strong challenges penetrating the increasingly crowded sports drink market.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
GLOBAL: Energy drinks leap in 2004 - figures
The global energy drinks market registered a healthy rise in sales last year, according to recent figures.
US: Hansen to launch three energy drinks
Hansen Natural Corporation today announced it is launching three new energy drinks: Monster Energy Khaos in 16oz cans; Lost Five-0 in 16oz cans; and Lost Perfect 10 in 16oz cans.
Eastern Europeans eager for energy boost
The functional drinks sector remains something of a niche market in Eastern Europe but there is clearly growth potential. Hope Lee of industry analysts, Euromonitor International, assesses the state of play in both the energy and sports drinks sectors.
