CHILE: Coke wins legal battle with Point Cola Club
Coca-Cola has won a legal dispute with Chilean brand Point Cola Club. A judge in the southern city of Concepcion has ordered the seizure of all Point Cola Club products marketed in Chile, after Coke filed legal demands against the brand, claiming its labels were too similar to its own.
Point Cola Club, made by Chilean bottling company Llacolen, was launched a year ago in the country with red and white labelling. Coke immediately filed a complaint with the Chilean Ministry of Economy, who asked Point Cola Club to change its labelling. The company ignored the request.
Speaking to Latin America News Digest, the chief of Coke in Chile, Eduardo Romo said that the company will not impede Llacolen from distributing its products on the market provided that the local company changes its labels.
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