ARGENTINA: Coke ups juice market share
Coca-Cola Co. has increased its presence in the Argentine juice market. The drinks company announced yesterday that it has purchased a group of juice brands in the country from a local company controlled by a US investment fund.
Coke has bought the Cepita, Carioca and Montefiore brands from Penaflor, an Argentine winery held by private equity fund Donaldson, Lufkin & Jenrette, which is itself owned by Credit Suisse Boston.
No value for the acquisition was released.
A spokeswoman for Coke said the company is preparing a business plan for its new juice products, but was not ready to announce its plans yet.
Prior to the acquisition, Coke's juice market ownership was limited to Hi-C with a 5% market share. Penaflor holds 6.5% of the Argentine juice market, according to Coke's data.
Sectors: Soft drinks
- Pernod Ricard's FY Performance by Region, Brand
- Japan follows in Scotch whisky's footsteps
- Battle continues for Pernod Ricard in US and China
- American whiskey does a vodka - Analysis
- Brown-Forman's Q1 Performance by Region, Brand
- Pernod Ricard "in line" after full-year results
- Diageo launches glass Bulleit & Cola bottles
- Brown-Forman CEO unfazed by FX headwinds
- India overtakes France for Pernod Ricard
- New whisky distillery set for Edinburgh
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research