Coca-Cola and Turner Broadcasting System have struck a new 10-year advertising deal.

Terms were not disclosed.

The partnership includes advertising on five Turner cable networks -- TBS Superstation, TNT, Cartoon Network, CNN/SI and Turner South. Aside from Philips Arena naming rights, the agreement is the largest Turner has ever made with an advertiser, Turner executives said. They did not elaborate.

Coke also will get previews of new Turner promotional initiatives, including Internet and international projects.

"They are giving us more different ways to spend more money with them -- things that go beyond 30-second spots," said Jack Hanrahan, Coke's director of strategic media.

Turner Broadcasting is a unit of New York-based Time Warner Inc.