The Coca-Cola Company has confirmed press reports that it is phasing out its Minute Maid fruit-flavoured soft drink brand.

The US trade journal Beverage Digest has reported the move by Coke, which has seen greater success with its Fanta line of beverages.

Coke will not support the Minute Maid fruit drinks with advertising but they will still be available to those bottlers who want them.

"Minute Maid soft drinks are still available in a few regions, but clearly our success with Fanta flavored CSDs and the growth they've demonstrated has essentially replaced Minute Maid CSDs in our portfolio," Coke spokesman Scott Williamson told Reuters.

The phase-out will not affect availability of other Minute Maid products.