UK: Coke to launch new water in UK? Report
By just-drinks.com editorial team | 30 March 2006
Coca-Cola is poised to launch its fruit-flavoured mineral water Aquarius in the UK, according to press reports.
This week's Marketing magazine claims that the soft drinks company will bring the brand, sold in cans, to the UK this summer.
Aquarius, which is produced in orange, lemon and grapefruit flavours, was first launched in Japan in 1983, with Spain and France following in 1991. In 2001, France took the brand, with Indonesia jumping on board in 2002, the magazine noted.
No sources were cited in the report, and no-one was available for comment at Coca-Cola GB when contacted by just-drinks today (30 March).
Sectors: Soft drinks, Water
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