Coca-Cola Co. is to make a fresh attempt to recapture the success of its famous ad campaigns of yesteryear with the launch of 'The Coke Side of Life' in the US.

The TV spots begin airing in the US this weekend with outdoor and print ads appearing across the country at the same time.

"Since the beginning of the year, we've aired a series of ads in the US that remind people of the simple reasons why they love Coca-Cola, the product," said Katie Bayne, senior vice president, Coca-Cola brands, Coca-Cola North America yesterday (30 March).

"With The Coke Side of Life, we are reminding people why they love Coca-Cola, the brand. Overall, the message is that only a Coke will do because in the most basic terms, Coca-Cola is happiness in a bottle."

The campaign, created by ad agency Wieden+Kennedy, will hit markets outside the US in the coming months.