US: Coke to launch cholesterol-fighting juice
The US trade publication Beverage Digest published an interview with Don Knauss, president of Coke North America's retail division, who revealed plans for the brand, which will be called Minute Maid Premium Heart Wise. It will contain plant sterols, which have been used in low cholesterol margarine and salad dressing.
In clinical trials, plant sterols have reduced cholesterol by about 10% consistent use. Beverage Digest said Consumers would have to drink two 8-ounce servings a day of Heart Wise juice to reap benefits of reducing cholesterol.
Other details about the drink have not yet been revealed by Coca-Cola.
Sectors: Soft drinks
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