US: Coke to consolidate media buying

By just-drinks.com editorial team | 17 September 2003

Soft drink giant The Coca-Cola Co is looking at consolidating its media planning and buying into one agency, an account estimated to be worth US$300m.

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Soft drink giant The Coca-Cola Co is looking at consolidating its media planning and buying into one agency, an account estimated to be worth US$300m.