The UK division of Coca-Cola is to withdraw its Winnie The Pooh Roo Juice, its joint venture brand with Walt Disney, according to a report in the latest issue of Marketing Week. The decision was taken after poor sales.

The drink was launched in 2002 as part of a global deal with Walt Disney to develop joint branded drinks. However, it has fallen out of favour with a number of stockists.

Marketing Week quoted a Coke spokeswoman saying: "It had a loyal following but found it really hard to survive in a competitive grocery environment."