UK: Coke to axe Winnie the Pooh juice - report
The UK division of Coca-Cola is to withdraw its Winnie The Pooh Roo Juice, its joint venture brand with Walt Disney, according to a report in the latest issue of Marketing Week. The decision was taken after poor sales.
The drink was launched in 2002 as part of a global deal with Walt Disney to develop joint branded drinks. However, it has fallen out of favour with a number of stockists.
Marketing Week quoted a Coke spokeswoman saying: "It had a loyal following but found it really hard to survive in a competitive grocery environment."
Sectors: Soft drinks
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