Coca-Cola Great Britain is using footballer Wayne Rooney and his fiancée to plug two of its Coke brands in the UK.

The company said today (13 December) that a shot of Rooney, holding a can of Coca-Cola Zero, with Coleen McLoughlin, posing with a bottle of Diet Coke, will be projected in Piccadilly Circus in London this month.

"We've been blown away by the consumer response to Coca-Cola Zero and wanted to celebrate its success with two of the country's biggest stars," said Cathryn Sleight, marketing director with Coca-Cola Great Britain.

"Wayne and Coleen are great ambassadors for Coca-Cola Zero and Diet Coke alike and we hope the public agree they look amazing in these pictures."

The company is looking to push Coke Zero as a drink for males and Diet Coke for females going forward.