SWEDEN: Coke taps into more controversy
Following last week's furore over Dasani in the UK, the Swedish press has apparently jumped on the bandwagon, picking up on the fact that Coke also sells filtered and carbonated tap water in the country in the form of its it Bonaqua water brand.
Coke found itself all over the British papers last week after it admitted that it used mains water to make Dasani.
Swedish News Digest yesterday quoted Coke's Swedish information director Magnus Nelin saying that the company never claimed that it uses spring water to make Bonaqua. The company purifies tap water and adds salts, minerals and carbon dioxide. Nelin told the news agency that the purification process guarantees a better quality than that of tap water.
Nelin added that he felt the revelation will not influence consumer confidence in Coca-Cola products.
Sectors: Soft drinks
- A Wild Geese, Pernod Ricard conspiracy theory?
- Can craft breweries compete in lager arena?
- Remy Cointreau's Q1 performance by brand, region
- SABMiller's Q1 2017 results - Preview
- Coca-Cola Beverages Africa - A new powerhouse
- New Hendrick's Gin would have to be "unusual"
- Diageo starts formal talks over UK pension cuts
- AB InBev faces US$7bn price rise for SABMiller
- Brown-Forman takes distribution in Spain in-house
- AB InBev halts VAIP incentive plan
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends