SWEDEN: Coke taps into more controversy
Following last week's furore over Dasani in the UK, the Swedish press has apparently jumped on the bandwagon, picking up on the fact that Coke also sells filtered and carbonated tap water in the country in the form of its it Bonaqua water brand.
Coke found itself all over the British papers last week after it admitted that it used mains water to make Dasani.
Swedish News Digest yesterday quoted Coke's Swedish information director Magnus Nelin saying that the company never claimed that it uses spring water to make Bonaqua. The company purifies tap water and adds salts, minerals and carbon dioxide. Nelin told the news agency that the purification process guarantees a better quality than that of tap water.
Nelin added that he felt the revelation will not influence consumer confidence in Coca-Cola products.
Sectors: Soft drinks
- Analysis - SABMiller to add bolt-ons in Africa?
- A-B InBev's Move on Tennent's Super Makes Sense
- India: Everyone's Favourite Spirits Market
- Brand Diversification Driving Craft Brewery Growth
- Analysis - Stock Spirits: Poland's number one
- Diageo scraps Arthur's Day, but singer left sad
- Pernod Ricard's Café de Paris Pear, Pomegranate
- PepsiCo CEO sees "profound" change in US consumers
- William Grant sinks GBP185,000 into "No" camp
- SodaStream silent on John Lewis pullout in UK